CI AT A GLANCE
Brad Streets
Head of CI Sales
In that vein, the November CI newsletter is dishing up insights sure to thrill installers everywhere. We’re highlighting a very special OLED that proves LG’s versatility and accessibility, along with recapping successful events that warmed our hearts and built anticipation for the future. You’ll also have the chance to explore interactive trainings on Reach LG—a unique way to experience our home tech first-hand—and learn about this year’s Re:New program for the latest webOS experience.
This month I’m feeling especially thankful to be a part of the LG community, and I hope you agree. So read on, then stay tuned for our End of Year edition—the cherry on top of a fantastic 2024.
Until then,
Brad Streets
Head of CI Sales
brad.streets@lge.com
PRODUCT SPOTLIGHT
It may be an entry-level option, but the OLED B4 boasts LG's flagship OLED technology for stellar picture quality illuminated with over eight million self-lit pixels plus 100% Color Volume1 and 100% Color Fidelity2.
Powered by our intelligent α8 AI Processor with AI Picture Pro, the OLED B4 identifies the kind of content being watched and automatically selects the ideal settings to fine-tune picture and audio. Plus, your customers can search less, stream more, thanks to LG webOS 24 with top streaming services and Quick Cards—offering a custom set up and instant access to over 300 free LG Channels3.
From the latest blockbusters to sports, viewers can keep pace with the action with a native 120Hz refresh rate for smoother movement. Entertainment extras like Dolby Vision™, Dolby Atmos®4 and FILMMAKER MODE™ bring the big-picture experience into the home. NVIDIA G-Sync, AMD FreeSync Premium, and VRR further improve gaming quality, while four HDMI 2.1 inputs support all the devices your clients need.
As for design, the OLED B4 blends into the background with an almost invisible bezel for a seamless finish. When your customers are done watching, they can display paintings, photos, and other content for a polished and premium look.
Like all our OLEDs, the OLED B4 comes equipped with all the CI features you need for a seamless install like Public Display Mode, HDMI Diagnostics, and IP Control. LG OLED B4 series makes the ultimate package of beauty, brains, and brawn more accessible than ever, so don’t hesitate to recommend this picture-perfect starter OLED TV to custom install clients everywhere.
Catering to customers who want epic entertainment in a smaller package? Don’t sleep on LG’s projectors! Ultra-portable without sacrificing picture quality, the LG CineBeam Q HU710PB packs brilliant 4K resolution on a screen up to 120", along with a minimalist design and innovative 360° rotating handle. At home or on-the-go, users can simply place, point, and play with Auto Screen Adjustment. Plus, they can stream the latest hits on Netflix and beyond with WebOS or cast content from Apple or Android devices5.
The LG CineBeam HU915QB Projector is another fantastic option, offering flexibility in any space with an ultra-short 0.19 throw ratio plus vivid imagery with brighter color6 via our 2nd generation 3-channel laser. Brightness Optimizer, Adaptive Contrast, and 4/9/15 Point Warping ensure the best cinematic experience, regardless of content, ambient lighting, or viewing angle.
These projectors are a win for installers with their built-in CI features—including the CineBeam Q’s IP Control for simple setups and fast integration with other home entertainment devices. The CineBeam HU915QB also offers IP Control, along with AutoCal for color calibrations in minutes and HDMI Diagnostics for fast and easy troubleshooting. No matter which projector you install, prepare for a seamless and speedy experience.
EVENTS & ANNOUNCEMENTS
October took us to sunny San Diego for the Azione Fall Meeting, where 144 dealers and 94 venders gathered to explore the latest in smart home entertainment. LG was one of only three vendors invited to speak during the Dealer Only meeting, where we highlighted our Pinnacle Program and its $20K threshold. Our Experience Room put the 65" OLED G4 and C4 on full display alongside the S95TR and SG10TY soundbars—amazing all who stopped by. Our presence drummed up excitement for the OLED T and left many of us eagerly anticipating the Spring Meeting in Indianapolis.
Meanwhile, in Farmington Hills, Michigan, we were happy to support one of our many industry partners, Paulsons Audio Video at the Video Matters event where guests were greeted front and center by our latest 97" LG OLED G4. As we showcased the innovations behind our award-winning TVs, everyone was impressed by the picture quality of the QNED mini LED and compared the difference between the OLED C and G series. Rising to the top was the OLED G4, praised for its stunning picture quality and design. The Gallery Mode feature was especially appreciated for customers who wanted the performance of OLED with an artistic look.
TRAINING & INCENTIVES
Discover LG's TV lineup like never before with LG SimRoom, your hands-on guide available at ReachLG.com. Virtually explore our OLED evo, OLED, and QNEDs in Showroom, including adjusting screen sizes, inspecting ports, and previewing accessories like the Magic Remote and Soundbars—all with accurate measurements to envision the TVs in your space. Need help getting started? User Guide walks you through unboxing, setup, and customization with ease, including connecting external devices and navigating apps. Whether you're troubleshooting or personalizing your settings, LG SimRoom ensures a seamless, interactive experience.
Designed to highlight the groundbreaking fusion of OLED evo picture quality with advanced audio technology, WOW Orchestra synchronizes sound between LG TV speakers and LG soundbars for unparalleled immersion. Experience the dramatic difference in audio quality with WOW Orchestra in our training video on Reach LG—and fully appreciate how this innovative system engages all the senses for breathtaking content. Plus, complete the video and earn 25 points, which can be redeemed for exciting prizes.
Tech talk & tips
With LG’s Re:New Program, your customers can enjoy new software updates and feature refreshes for up to five years. Bringing the latest webOS platform to select older LG Smart TVs, it allows them to experience the thrill of a new TV. They’ll enjoy a refreshed, personalized experience with customizable home screens, intuitive Quick Card organization, and enhanced security—with plans for additional annual platform updates.
Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. Customers will receive four upgrades over time, starting from the launch version. The timing of upgrades may vary by model and region. OLED and QNED 8K models launched in 2022 and UHD TV and above launched after 2023 will be supported. Features are subject to change. Some features, applications, and services may not be updated depending on the model.
Reference the maps below to reach out to the Account Manager per your location and find the distributors that specialize in your area.
