CI AT A GLANCE
Brad Streets
Head of CI Sales
Summer is in full swing—and so is our innovation. We at LG know the importance of premium entertainment, which is why we have turned the intelligence up to keep our partners and customers immersed like never before.
This month’s newsletter spotlights our incredible, AI-enhanced α9 and α11 processors made exclusively for our flagship OLED G- and C-series. Fast and powerful, every scene mesmerizes in rich, illuminated detail. And the summertime entertainment doesn’t stop there. The LG MyView Smart Monitor lets you work and play your way, offering outstanding adaptability and even access to PC perks—without the PC! Learn about MyView, Alpha processors, and more via the all-new Reach LG app, now available for Android and iOS.
With our LG OLED evo G4 making waves at this year’s MWAVE Event in Kansas City, we are happy to share our technology, tips, and training with you. Check back next month for more exciting news!
Sincerely,
Brad Streets
Head of CI Sales
brad.streets@lge.com
PRODUCT SPOTLIGHT
Our line of alpha processors provides the ideal performance enhancements for each TV category, including our showstopping OLED evo G- and C-series.
There’s no better place to begin than with the α9 AI Processor Gen7, fueling the LG OLED evo C4. Powering previous generations of our flagship C-series TVs, the α9 processor was made exclusively for LG OLED—the world’s #1 OLED TV for 11 years1. This processor features HDR Expression Enhancer to illuminate every detail, with Brightness Booster improving brightness by up to 20%3. And for gamers, virtual worlds come to life with support for up to 4K 144 Hz inputs from PCs.
Building upon the amazing α9, the α11 AI Processor is our fastest processor yet. Powering our LG OLED evo G4, the α11 delivers astonishing picture and performance, with Brightness Booster Max offering up to 150% brighter images3. Your customers will see movies in a perfected tone, with vibrant colors in both light and dark scenes thanks to AI Director Processing, and watch on-screen images stand out (similar to 3D) with Perceived Object Enhancement. They’ll also notice greater vocal clarity in content with new AI voice remastering.
Whether you recommend a TV powered by the α9 AI Processor Gen7 or the leveled-up α11 AI Processor, your customer’s on-screen content will astound across all genres: AI Picture Pro automatically selects the ideal settings for the best viewing experience, while Tone Mapping Pro adds vibrancy to HDR content and reveals every last detail. Plus, they’ll be able to watch even more than before with Multi View allowing them to split the screen into several distinct views (two for the α94 and four for the α115).
These are just some of the standout features made possible by LG’s alpha processors. Our G-series and C-series OLED evo TVs are undeniably noteworthy, but no matter what LG TV your customers prefer, there’s an alpha processor paving the way for remarkable sights, sounds, and intelligent features. Interested in learning more? Check out the alpha processor training, available now on Reach LG.
PRODUCT SPOTLIGHT
Find your favorite content fast with webOS23, offering built-in access to top streaming services and over 300 free channels on LG Channels1. When it’s time to accomplish more, access cloud PC services like Microsoft 365 and Google apps—all without a PC2. Plus, seamlessly connect to external devices or conveniently charge your laptop with multiple USB Type-C™3 and HDMI ports.
This level of adaptability combines with the MyView’s trendy design, making it the perfect solution for home offices, dens, secondary bedrooms, and more. Watch your favorite movies, game to your heart’s content, or achieve your goals; everything on this display unfolds with clarity and in vibrant colors, with up to 95% DCI-P3.
EVENTS & ANNOUNCEMENTS
LG CI had the privilege to be a part of MWAVE at the Kansas City convention center. Taking place over the course of the weekend of June 21st-June 23rd, we showcased how LG continues to innovate and drive the industry forward with our 2024 OLEDs and panel evolutions. With over 500 attendees, this was a great opportunity to highlight LG OLED and its capabilities to fit any customer’s space.
We were lucky enough to be joined by industry reviewers ‘Brian’s Tech Therapy’ and ‘Stop the FOMO’, who gave their insight as to what to look for when looking at the premium sets. Based on their years of experience and hundreds of YouTube reviews, they offered their expertise on HDR content, sports, movies, gaming, etc., and how a TV should perform. Having the best sets from each brand, attendees were able to see each company's premium sets side-by-side. It was no surprise that the OLED evo G4 impressed everyone with its MLA technology and α11 AI processor. It wouldn’t be an event without showcasing the world's only 97" OLED in partnership with the MadVR team!
TRAINING & INCENTIVES
| Training Videos | Information Guides | Product Specifications |
|---|---|---|
| LG Soundbars, WOW Orchestra | LG 4K LED Televisions | OLED evo Television (B4, C4, G4) |
| LG Televisions, A Line-up Comparision | LG Alpha Processors | QNED Televisions (QNED80, 85, 90T) |
| LG Televisions, What is webOS? | LG OLED Televisions | UHD Televisions (UR90, UT75) |
| LG Televisions, Why OLED? | LG Soundbars | Soundbars (S40T/TR, S60T/TR, S70TY, S80TR, S90TR, S95TR, SG10TY) |
| LG Televisions, Why QNED? | Master Product Guides: Audio, Computers, Monitors, Projectors, Televisions | |
| LG Televisions, Why UHD? | ||
| Go to Reach LG | Go to Reach LG | Go to Reach LG |
Tech talk & tips
Love what you learned about the LG MyView Smart Monitor? Good news: its flexibility reaches even further with an IP driver from our control partner Savant—offering users greater control over this multifaceted display.
Please stay tuned for more announcements to come in future editions of this newsletter.
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