LG INSIGHTS

OLED Special Mentions

Craig Gunther
Senior Director, Regional Sales

Hello, CI community!
With temperatures heating up, I hope everyone is staying cool across the country.

The July newsletter highlights one of our hottest 2022 additions—the OLED 88Z2, our largest 8K OLED model. The team sat down with Robert Zohn of Value Electronics as he accepted one of the first US shipments to his store. He had just enough time to hang the 88Z2 as he gets ready for his annual TV Shootout this month. We’re also sharing a fantastic project that Osbee Industries did with a 65" OLED, in a form factor that you’ll really appreciate.

Check out the Trends article for some information regarding the US housing industry to highlight developments in the market that could affect the custom integration business. If this piques your curiosity, and you want to get more information on the US market, please reach out to me and we’ll schedule some time together.

Thanks,
Craig Gunther
Senior Director, Regional Sales
craig.gunther@lge.com

PRODUCT INSTALLATIONS

Z2 and C2 Bring the Wow Factor

Value Electronics
– 88" OLED Z2

Osbee Industries
– 65" C series OLED

When you offer LG’s show-stopping products to your clients, you’re not just installing a TV or a projector—you’re creating entertainment spaces perfect for making memories and mesmerizing viewers.

So, when Robert Zohn of Value Electronics in Scarsdale, NY heard the next generation of premium entertainment—the 88" LG OLED Z2—was here, he knew he needed it on his showroom wall. This incredible TV creates a revolutionary viewing experience, packing over 33 million self-lit OLED pixels plus 8K resolution for the sharpest, most vivid resolution ever. As the largest mountable 8K OLED, this model makes a statement as it brings content to life like never before—and in epic proportions. In fact, the Z2 exceeded expectations for Zohn, who said, “Literally, I have never seen images look so gorgeous, stunning beyond anything I've seen before—and I'm a video guy.” Don’t forget to recommend this jaw-dropping OLED TV to your most discerning clients who value heightened clarity, color, and immersion.

In another OLED success story, recently, the team over at Osbee Industries in Harrison, NY effectively elevated one client’s vision: a discreet TV for their formal living room. The challenge: What’s a custom installer to do when a customer wants stealthy entertainment without investing in OLED-R? The solution: Build something completely original! Osbee collaborated with a carpenter to create a custom shelving unit specifically designed to enhance the room’s décor while housing the award-winning 65" C Series OLED. Topping off this designer’s dream, Osbee used a lift from Future Automation, which smoothly raises the OLED TV for viewing, then lowers it seamlessly away into the cabinet. Shades, Lighting and AV, all controlled through Crestron, brought the entire installation together, curating a great client experience whether they want to watch their new OLED or tuck it away discreetly. It’s truly the best of all worlds. (Check out the LG Pinnacle Dealer Community page to see more from Osbee’s installation.)

Whether you want to wow with large-scale OLED in 8K, or you’re hoping for the perfect blend of entertainment and style, award-winning LG products make it all possible. And remember, premium OLED TVs like the Z2 (and the G2) are backed by a 5-year panel warranty* for total confidence.

Have a custom install you’re especially proud of? Be sure to share it for a chance to be featured in a future newsletter!

* In the 1st year of the warranty, panel, parts, and labor costs are covered. In the 2nd - 5th year of the warranty, only panels are covered, and labor will be charged.The 5-year limited panel warranty is available for the 77G1, 65G1, 55G1, 83G2, 77G2, 65G2, 55G2, and 88Z2 TVs. Please see https://www.lg.com/us/PDF/warranty/ha/Warranty_Card_77Z2_G2.pdf for full terms and conditions.

TRENDS

Economic Insight for Future Installs

When considering how to market to your custom install clients, it’s important to keep the latest economic developments in mind, particularly after these unprecedented few years.

The National Association of Home Builders recently met with LG to share updates on the overall market as well as trends coming out of COVID. While there is no debating that COVID has changed the US forever, we need to be wary of painting our CI clients with too broad a brush. Information indicates that as many as one third of consumers have not changed their preferences regarding housing. A look at a combination of public reported economic and survey data, coupled with housing statistics show some intriguing trends:

• Overall, home buyers are looking for 8% more space than they have now
• 63% want a home office set up
• Recession is possible to likely as interest rates rise, we’re seeing persistent inflation and global instability
• A strong labor market and fiscally healthy households are fertile ground for home improvement
• The NAHB/Wells Fargo Housing Opportunity Index (share of homes sold that would have been affordable to a family earning the local median income) has improved 2 pts from Q4 2021, but forecasts indicate a future decline
• Single-Family home starts will level after a decade of steady group following the collapse of the late-aughts. There has been increased activity in “Built for rent” new Single-Family homes
• Multi-Family home starts are expected to settle down after much more turbulent recent years

Make note of these trends to further your business. Staying up to date on economic concepts like the housing and labor markets allows you to anticipate home entertainment needs, recommend ideal products, and exceed install expectations.