LG INSIGHTS
Craig Gunther
Senior Director, Regional Sales
The new evo Gallery arrives this month: We’re thrilled to announce the launch of our LG OLED evo Gallery Edition. As you all know, self-lit LG OLED pixels create a picture quality like no other, with the highest contrast, perfect black, and the brightest colors ever seen in our OLED TVs. Read our Product Spotlight article for more information on this mesmerizing OLED series.
2022 Pinnacle Program kicked off April 1st: We appreciate all the feedback on our exclusive CI program over the course of the year – and we’re continuing to listen. The 2022 Pinnacle Program incorporates many of the improvements that you suggested, so we hope that this will make it a valuable tool. If you have any questions about the program, please let us know through the portal.
Azione in the Big Easy: We participated in the Azione Spring Show, this year held in New Orleans. Don Horan, the Account Manager for the East Region was able to interact with roughly 180 dealers. We are encouraged by the strong feedback on the 2022 line-up of premium TVs like the new 97" OLED, the G2 series that is perfect for CI, and the new smallest OLED screen size – the 42".
HTSA brings CI to the beach: Our West Region Account Manager Brian Butler joined me at the HTSA show in Fort Lauderdale where we were able to speak with many of the 97 dealers in attendance. Our 97" LG OLED evo Gallery Edition was the talk of the show, and we hope to make this the first recommendation for your upcoming projects.
Prosource spring show in San Antonio: Our next CI-focused event will be the Prosource show in San Antonio the week of May 16th. Last year, this event provided a ton of feedback, so we're looking forward to seeing all the members and speaking to them about the Pinnacle Program.
Reach LG is now live: As promised, our new and improved Reach LG site is now live, featuring the latest 2022 product assets and trainings. Discover more in the Training & Incentives section of the newsletter, and then check out the portal for yourself. Reach LG provides so many valuable tools that are sure to help you confidently recommend LG OLED to all your clients that want the best.
Spring Promos: It’s not only the temperature outside that’s getting warmer, but we’ve also got some hot special orders. Visit the Promos section in this newsletter to learn how your customers can enjoy six months of NVIDIA GeForce NOW Priority membership. Take advantage of this offer to connect your high-end projects to your gaming clients.
As always, we want your feedback, so please don’t be shy about contacting us in the portal!
Best,
Craig Gunther
Senior Director, Regional Sales
craig.gunther@lge.com
PRODUCT SPOTLIGHT
Sure to impress your customers, this TV’s self-lit LG OLED pixels create picture quality like no other, offering the highest contrast, perfect black, and brightest colors ever seen in an LG OLED. Plus, this series allows you to transform your customers’ homes into a more artful space: the all-new, contemporary LG OLED design leaves virtually no gap when you hang it on the wall1 for the ultimate balance of form and function.
A strategic combo of resolution and intelligence makes this OLED series worth boasting about. LG makes the impossible possible with the latest α9 Gen5 AI Processor 4K, engineered exclusively for LG OLED to automatically adjust settings to improve picture and sound qualities, based on whatever you’re watching. And our LG Brightness Booster Max works with our α9 processor and advanced picture algorithms to give you our brightest OLED performance.
A new LG feature in 2022—Always Ready Mode2—turns the LG OLED evo Gallery Edition into engaging media display when not in use. Activate this mode with one press to showcase art, a clock, the weather, your favorite playlist, and more. As the name suggests, customers can reactivate their TVs instantly for high-end entertainment at a moment’s notice. Be sure to show your customers how to set up Always Ready Mode via the Settings menu on their LG OLED evo G2.
The LG OLED evo Gallery Edition also offers total convenience with uninterrupted TV time. Your customers can start a movie in the living room, then finish it in the bedroom with Room-to-Room Sharing, allowing free movement between spaces and compatible LG TVs for a seamless experience.3
This all-new series is the perfect choice for movie buffs and gamers alike. The cinema comes to life on the G2, with Dolby Vision™ IQ and Dolby Atmos®4 enhancing every moment for the ultimate, immersive home theater experience. The G2 also ushers in the next level of ultimate gaming, packing several competition-optimizing features, plus four HDMI 2.1 ports that get (and keep) your customers in the action.
It’s clear that the LG OLED evo Gallery Edition packs all the enhancements and features your customers could ever want or need, making this all-new premium offering a must-have for 2022. Equally exciting, it comes in a variety of sizes to suit any home—from 55" to a mesmerizing 97". The G2 series is ready to astound custom installers and customers alike.
Extended through 6/30/22!
* Terms and conditions apply.
TRAININGS & INCENTIVES
TECH TALK & TIPS
We are here to serve you! Please contact our technical support line at (833) 288-8397 from Monday through Friday, 9am-5pm EST, or email us at custominstall@lge.com
PINNACLE PROGRAM
The CI Pinnacle Program assists Custom Installers with the integration of our best-in-class products through exclusive support programs, resources, and benefits. We work with the most trusted names in home integration and automation.
Members enjoy exclusive pricing, online learning tools and materials, technical support, and more—all to increase profitability and make every job more seamless.
Check out all the benefits available to you below.
Pinnacle
Pricing
V.I.R.
Program
Showroom Demo
Allowance
Marketing Support
for Promotional Assets
(Product Images)
SPIFF
Technical Support
On-Demand Training
Craig Gunther
Senior Director, Regional Sales
Craig heads up the LG HE regional business which includes regional retail, distribution, with a particular focus on CI.
craig.gunther@lge.com
Brad Streets
Account Manager, CI Distribution
Brad manages and supports several distributors that specialize in Custom Install and Integration.
brad.streets@lge.com
When you purchase from us, you’re not just getting a box, you’re getting a solution. Our CI Specialists are here for you, offering technical support to dealers who are experiencing issues in the field with integrating our TV lineup within their projects. They are also product specialists who provide product and training support to our CI Dealer and Distributor partners. Reach out to the Account Manager per your location.
Brian Butler
CI Account Manager, Western U.S.
brian.butler@lge.com
Donald Horan
CI Account Manager, Eastern U.S.
donald.horan@lge.com
Joe Colombo
Technical Manager, CI
Joe manages the CI portal on Reach LG and is also responsible for partnership development within the CI channel. He provides technical support to dealers who are experiencing issues in the field with integrating our TV lineup within their projects.
joe.colombo@lge.com
